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The 4th Car:
Exhibit Car #2
Research

Originally 36-seat Pullman parlor car Norwich (built to Pullman plan 2916B and assigned to the NYNH&H), the car got its name from Rexall's strict policy of testing its products for efficacy and safety.

Image: John Sgnor collection, via David Perata

1936 Rexall Train
 
 

The exhibit car contained a large 1/2 inch scale model of the company's Boston research department.

The model was correct down to the smallest detail -- every desk, every typewriter, every chair, every laboratory bench, and each of over 3000 reagent bottles was faithfully reproduced by the model makers. The painting of Mr. Liggett over the fireplace in the conference room was replicated - in miniature - in full color.

The model was very popular with visitors.

1936 Rexall Train  
 

 

An advertising section told all about Rexall's annual promotions.

1936 Rexall Train Research  
  The meshed gears in the advertising section "graphically portray the need for using the Five Major Sales each year". 1936 Rexall Train  
 

A towering model of a modernistic Rexall retail store showed customers entering empty-handed and leaving with armloads of goods.

After the Rexall tour the car was sold to the Pennsylvania Railroad in April 1942, becoming their car #1204.

Multiple images: Rexall Train souvenir Folder

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